The five-year partnership with the legendary Tour de France which traditionally finishes at the Champs Elysées in Paris, is not only designed to direct attention to the Continental bicycle tires.
Beside support and organizer vehicles, 7 out of 22 World Tour teams at this year’s race equipped their bicycles with Continental tires, including the multiple winning Sky Team with this year’s winner, Geraint Thomas.
Furthermore, Continental wants to play an important role in its corporate objective “Vision Zero”. In this context, Continental points to the coexistence of drivers and cyclists with its campaign promoting a 1,5 m of safe distance while passing.
The website of the Tour de France.